Installation Guide of Yoast 3.0 WordPress SEO Plugin

What is WordPress?

WordPress, debuting on 27 May 2003 is a free and open source content management system written in PHP programming language.  Owing to its form and functionality but importantly its user-friendly features, WordPress has become the largest self-hosted blogging tool in the world powering more than 60 million websites. Launched initially as a blogging software, WordPress inculcated advanced features which helped it quickly become the number one content management system in the market today.

Why is SEO Important?

Search Engine Optimization (SEO) has become more important than ever as an SEO optimized website has significantly higher chances of securing a higher rank in results returned by search engines. SEO are defined as a set of rules which enables a webmaster or a blogger to optimize his website for search engines in the process gaining a higher rank for their websites in SERP (search engine result pages). Better online visibility invariably results in higher traffic to your website which helps you attain your business objectives.

SEO for WordPress

As mentioned above, WordPress is one of the most popular Content management system (CMS) in the market today powering millions of websites. If you have a website written in WordPress, it is important to take help of SEO plugins which could help your website move ahead of the competition. For example, if your website is selling shoes, and so do the other website, it is more likely that your SEO optimized website will generate higher traffic by occupying the top position in results returned by search engines.

Yoast SEO Plugins for WordPress

Whenever people talk about the best SEO Plugins for WordPress, the name of Yoast invariably pops up as the first choice. An advanced plugin with many important features and benefits, it is available in WordPress labeled as Yoast SEO. What makes this plugin ahead of other plugins is that apart from its sophisticated features, it has also integrated important features of other highly popular plugins like RSS Footer Plugin and Meta Robots Plugin. Because of its highly advanced features, setting up this plugin cannot be expected to be a piece of cake. It is the primary reason we are sharing a step by step tutorial which will make your job of moving from ‘All in One SEO’ to Yoast SEO plugin rather convenient.

Step by Step Process to Configure Yoast WordPress Plugin

WordPress Yoast Plugin comes equipped with some pretty advanced features. It makes it a bit tricky to install for an SEO personal with limited SEO skills. An incorrect configuration could lead to a lot of problems as it could inhibit search engine spiders from indexing your page or may take them to parts of your website which is of lesser value. Before we move any further, here is a quick summary of all the important features and benefits offered by this sophisticated plugin.

• It allows you to verify sites in popular search engines like Google, Yahoo, and Bing.
• Helps in easy generation of sitemaps
• RSS feed footer plugin settings
• Allows you to set meta for your titles
• It prevents search engine snippets from accessing your data.
• With this plugin, you can integrate important settings of other SEO plugins
• Offers Breadcrumbs support and advanced Permalink control
• You can edit .htaccess file with this plugin

Set up and Configuration Guide for the Yoast Plugin

If the present SEO plugins you are using are All in One SEO plugins or Headspace 2 plugins or for that matter any other plugins, you need to import these plugins into your new plugin. The first step required to after installation of Yoast is complete is to go to Dashboard—Features—Advance settings page and click on the Features button.

First and foremost submit your site to Google, Bing, Alexa, and Yandex. After installation is complete, go to SEO > Dashboard >Webmaster Tools.

Settings of Titles and Metas

Click on the ‘Titles and Metas’ tabs and then press the button marked’ General’ to look out for the separator in use and the purpose it is serving.

Homepage

In the ‘Titles and Meta’ section, you need to click on the ‘Homepage’ tab. It will help you in the configuration of settings for your homepage title and meta description. You can see the boxes labeled as ‘Title Template’ and ‘Meta Description Template.’ The first is the title the Google search will display. Meta description template is your homepage meta descriptions for search engines.

 

Post Types

It is the place you configure all the types of posts you have for SEO purposes. The default types are Post, Pages, and Media types. You have the option of defining the SEO for all these types of posts. Do not forget to check the Help section to find out more about the types of templates most suited for your webpage.

Taxonomies and Archives

It is preferable to keep tags and categories as index and dofollow. This, however, is not a hard and fast rule and you should set one keeping your SEO preferences in mind.

Social Settings

SEO by Yoast. 3.0 comes with a new powerful feature called Google Knowledge Graph. It is an important feature which will display your social media profiles whenever a user looks for your brand name in the search box of Google. The configuration is pretty simple, and all you have to do is to add all your social media profiles in the requisite boxes. You can see it in the picture below.
To enhance your visibility, you are advised to add a Facebook image so that it can show a show an image when your posts have no image associated with it.

XML Sitemaps

You just need to enable your sitemap feature, and the plugin will take care of the rest. Ensure to create a sitemap image and submit it to Google, Bing or any other important search engines which accept sitemap files.

Permalinks

Configure your permalink settings to eliminate the trouble caused by replytocom parameter. You are advised to configure 2-3 settings to avoid the possibility of parameter indexing in Google searches. You can reach this setting under Advanced > Permalinks
 
 

RSS

It is used to combine the features of RSS footer plugin with your current Yeast SEO plugin. It is an important feature through which advertisements can be appended to your RSS feeds.

Breadcrumbs

Breadcrumbs are your internal links. It serves the useful purpose of letting a search engine better comprehend the site structure of your website making it easier for visitors to move through your site.

Conclusion

Yeast SEO Plugins is one of the best SEO plugins for your WordPress blog. You can go through the article in detail to properly configure your settings. It is important that you carry out the entire setting task with due diligence as any mistakes can bring negative SEO results for your WordPress blog.