What is WordPress?
WordPress, debuting on 27 May 2003 is a free and open source content management system written in PHP programming language. Owing to its form and functionality but importantly its user-friendly features, WordPress has become the largest self-hosted blogging tool in the world powering more than 60 million websites. Launched initially as a blogging software, WordPress inculcated advanced features which helped it quickly become the number one content management system in the market today.
Why is SEO Important?
Search Engine Optimization (SEO) has become more important than ever as an SEO optimized website has significantly higher chances of securing a higher rank in results returned by search engines. SEO are defined as a set of rules which enables a webmaster or a blogger to optimize his website for search engines in the process gaining a higher rank for their websites in SERP (search engine result pages). Better online visibility invariably results in higher traffic to your website which helps you attain your business objectives.
SEO for WordPress
As mentioned above, WordPress is one of the most popular Content management system (CMS) in the market today powering millions of websites. If you have a website written in WordPress, it is important to take help of SEO plugins which could help your website move ahead of the competition. For example, if your website is selling shoes, and so do the other website, it is more likely that your SEO optimized website will generate higher traffic by occupying the top position in results returned by search engines.
Yoast SEO Plugins for WordPress
Whenever people talk about the best SEO Plugins for WordPress, the name of Yoast invariably pops up as the first choice. An advanced plugin with many important features and benefits, it is available in WordPress labeled as Yoast SEO. What makes this plugin ahead of other plugins is that apart from its sophisticated features, it has also integrated important features of other highly popular plugins like RSS Footer Plugin and Meta Robots Plugin. Because of its highly advanced features, setting up this plugin cannot be expected to be a piece of cake. It is the primary reason we are sharing a step by step tutorial which will make your job of moving from ‘All in One SEO’ to Yoast SEO plugin rather convenient.
Step by Step Process to Configure Yoast WordPress Plugin
WordPress Yoast Plugin comes equipped with some pretty advanced features. It makes it a bit tricky to install for an SEO personal with limited SEO skills. An incorrect configuration could lead to a lot of problems as it could inhibit search engine spiders from indexing your page or may take them to parts of your website which is of lesser value. Before we move any further, here is a quick summary of all the important features and benefits offered by this sophisticated plugin.
• It allows you to verify sites in popular search engines like Google, Yahoo, and Bing.
• Helps in easy generation of sitemaps
• RSS feed footer plugin settings
• Allows you to set meta for your titles
• It prevents search engine snippets from accessing your data.
• With this plugin, you can integrate important settings of other SEO plugins
• Offers Breadcrumbs support and advanced Permalink control
• You can edit .htaccess file with this plugin
Set up and Configuration Guide for the Yoast Plugin
If the present SEO plugins you are using are All in One SEO plugins or Headspace 2 plugins or for that matter any other plugins, you need to import these plugins into your new plugin. The first step required to after installation of Yoast is complete is to go to Dashboard—Features—Advance settings page and click on the Features button.
Settings of Titles and Metas