The Internet has become an important part of a business’s overall marketing strategy significantly contributing to a firm’s overall revenue and profit. Business owners and bloggers realize that to achieve their objective; their website must be highly visible in the crowded world of World Wide Web. The competition out there is tough, and your search engine ranking determines to a considerable extent your online visibility. Therefore it is natural for website owners as well as bloggers to look for novel ways and means of enhancing their online visibility by securing a higher ranking for their sites in results returned by search engines. There are hundreds of web metrics out there that can aid you in your SEO efforts. But one metric stands out in the crowd for its sheer accuracy and relevance. It is called Domain Authority often shortened to DA.

Domain Authority is developed by Moz and assigns a score ranging from 0 to 100 to a website. This score determines the ranking of a website in results returned by major search engines in answer to a user’s query. A website with a higher score is more likely to rank higher in SERPs(search engine result pages).

The question then arises is how will you raise the score of your website so that it enjoys higher rankings in search engine results. In this article, we will look at seven important ways through which we can increase the DA of our website.

What makes DA so important?

Increasing your Domain Authority will enhance the possibilities of your website enjoying a higher ranking in results returned by Google and other major search engines. You may be aware that at times a  website with less engaging content taking precedent over a website over with a better content just because it has a higher domain authority score. It proves beyond doubt that DA is very important for higher ranking in search results.

Some important facts about domain authority

Over 40 signals are taken into consideration to calculate Domain Authority

Websites with higher ranking usually possess a higher DA score.

In other words, a higher domain authority translates into higher search engine rankings which mean higher traffic for your website. It brings us to the all-important question of how can we increase our domain authority.

How to Increase the Domain Authority of your Website

You need to have a good strategy and lots of patience to increase your Domain Authority. If your website has a DA score of around 15-20, it is not that difficult to take it closer to 50, but going above that could prove to be a complex task.

Content Is The King

In the world of HD images and videos, content is still the king when it comes to the ranking of a website. You have to have quality content on your website if you want a higher DA for it. You need to have unique and relevant content to attract the attention of a search engine spider. You can make use of pictures and videos with your content to make it more readable to users. Another important thing to keep in mind is the length of the content. A content above 800 words is considered to be more informative and relevant.

Some important points to keep in mind:

Refrain from plagiarism. Search engines do no like it.

Do not keep on repeating the same word again and again. Try to use synonyms if you are required to use a word many times.

Write relevant content. Writing irrelevant things to increase the length of your article or blog is not going to get you anywhere.

On-page SEO

On-page SEO is another important means of taking your DA northwards. Some of the important factors you need to keep in mind to boost your On-page optimization effort is as following:

Keyword Density—Keywords not should be repeated again and again. Keeping the density between 0.5 to 1. 5 percent is a good practice.

Heading tags– Use heading tags (H1, H2, H3, etc.) to highlight main points.

Good title—You need to have an engaging title with the keyword included.

Image optimization—You also need to optimize your image to boost your SEO status.

Internal Linking Is Important

Do you know that Wikipedia has a DA score of 100? It is owing to its strong internal linking capabilities. Linking to your older posts increases your DA score by making your post more informative and interesting thereby coaxing a visitor to spend more time on your site.

Generate High Quality Links For Your Site

Generating high quality links for your site is not like taking a walk in the park. But in the end, you will realize that the effort was worth it. Avoid using illegal methods that generate back links. It is a bad practice, and you are likely to be penalized by Google for it. Try generating quality links through fair means by following the below-mentioned methods.

Make use of social media sites

Social media sites like Facebook and Twitter have high DA. You can benefit from their high DA by posting your content on these sites.

Guest posting

It is an important method of increasing referral traffic. Make use of it as much as you can. Believe me when I say that it is much more beneficial and safer than blog commenting.

Get Rid Of Bad Links

Removal of the bad link is as important as generating good links for higher traffic flow to your website. Elimination of toxic and spammy links is going raise your DA score significantly. Scan your site regularly to ensure that there are no bad links.

Patience Is The Key

Let your domain grow old. Age of a domain is a pointer to the fact that it has been in the business for a long time and you are publishing relevant content. Older websites as such find more favor with search engine robots.

Publish Frequently

Frequent publishing leads to a higher DA score. Sharing something new with your readers will increase traffic to your site as visitors will keep visiting it for newer information. It is also going to develop your writing skills which will help you write better and more relevant content that is interesting and informative.

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